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Wednesday, April 25, 2018

CinemaCon 2018, Day 2: Paramount prelude - Lights, Camera, Action Point party

Film Flam Flummox

CinemaCon


(photo by Michael Dequina)

In a curious quirk of scheduling, the big Night 2 party for CinemaCon 2018 had absolutely no relation to the studio presentation that directly preceded it, much less a specific title featured in the presentation. (I guess STXfilms thought a Happytime Murders-themed party would be problematic, if not more than a wee bit offensive, for some attendees' sensibilities.) So the evening at the Octavius Ballroom at Caesars Palace instead served as a prelude to tomorrow evening's Paramount presentation, centered around one of the more unheralded titles on its release slate, summer or otherwise, Action Point. Marking Johnny Knoxville's return to the big screen in one of his signature silly, stunt-heavy comedies, the film's amusement park setting made for an easily adaptable party theme.


Party entryway
(photo by Michael Dequina)


Detail of theme park "rules" sign
(photo by Michael Dequina)


Detail of theme park "map"
(photo by Michael Dequina)

As would be expected with such a theme, there were a number of carnival games for attendees to play, some with winnable prizes.


"Pong Toss" and "Balloon Blast" game booths
(photo by Michael Dequina)


"Ring Toss" and "CocoNutty" game booths
(photo by Michael Dequina)


Beer pong game tables
(photo by Michael Dequina)

There were also themed photo op spots.


Rope swing photo booth
(photo by Michael Dequina)


Bumper cars photo spot
(photo by Michael Dequina)


"Water slide" photo booth
(photo by Michael Dequina)

The bars and food stations were also decorated according to the theme.


"Wild West Saloon" bar
(photo by Michael Dequina)


"Snack shack" food station
(photo by Michael Dequina)

The one spot immune to the theme was the stage and DJ station.


(photo by Michael Dequina)

But at one point in the evening the stage was the most strongly themed, when star Johnny Knoxville made a not-so-surprise appearance to greet the crowd.


Action Point star Johnny Knoxville
(photo by Michael Dequina)


(photo by Michael Dequina)

Stay tuned here and on my Twitter and Instagram all week for ongoing coverage of all the goings-on at CinemaCon 2018!


(Special thanks to Paramount, and very special thanks to Heather Lewandoski, Corey Barger, and the entire team at Rogers & Cowan for all their helpful and generous assistance at the convention, as well as Mitch Neuhauser and the CinemaCon crew)


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