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Wednesday, April 25, 2018

CinemaCon 2018, Day 3: Trade Show

Film Flam Flummox

CinemaCon


(photo by Michael Dequina)

The CinemaCon trade show floor and demonstration suites officially opened, per usual routine, on Day 2, but I didn't get a chance to do my usual walk-through until today. With two floors of vendors peddling the latest is concession stand offerings and seating, projection, ticketing, signage technologies to exhibitors worldwide, along with halls housing demonstrations for larger tech companies, this is a large part of the convention I look forward to every year yet remains largely uncovered by most of the entertainment media in attendance. While this year's show did not unveil any especially unusual and/or unique items, there are never any shortage of interesting sights in the booths.


CinemaCon Cola Wars, 2018 edition, Part 1:
Coca-Cola trade show display
(photo by Michael Dequina)


CinemaCon Cola Wars, 2018 edition, Part 2:
PepsiCo trade show display
(photo by Michael Dequina)


The ICEE Company trade show display
(photo by Michael Dequina)


M&M's-themed Mars, Incorporated trade show display
(photo by Michael Dequina)


CinemaCon Hot Dog Wars, 2018 edition, Part 1:
Nathan's Famous trade show display
(photo by Michael Dequina)


CinemaCon Hot Dog Wars, 2018 edition, Part 2:
Eisenberg/Home Market Foods trade show display
(photo by Michael Dequina)


Odell's Popcorn Butter trade show display
(photo by Michael Dequina)


Dippin' Dots trade show display.
It's been billed as "the Ice Cream of the Future" for 30 years now.
Is it the "future" yet?
(photo by Michael Dequina)


Dolby trade show display.
For the third consecutive year, the film tech giant did not
have a larger demonstration suite at the convention.
(photo by Michael Dequina)


THX trade show display
(photo by Michael Dequina)


Samsung Onyx trade show demo booth.
This is a controversial new cinema screen technology
that is essentially a giant LED monitor,
not a traditional projection screen.
(photo by Michael Dequina)


MX4D, the other immersive cinema system.
(photo by Michael Dequina)


China Film Group trade show display, further confirming
the China market's growing importance to the exhibition industry.
(photo by Michael Dequina)


Demonstration suite for the newly-renamed
Cinionic, formerly known as Barco Cinema.
The name may have changed, but the company
still transforms an entire convention space wing into
the most elaborate demo space at the convention.
(photo by Michael Dequina)


Christie demonstration suite
(photo by Michael Dequina)


RealD meeting suite
(photo by Michael Dequina)

Stay tuned here and on my Twitter and Instagram all week for ongoing coverage of all the goings-on at CinemaCon 2018!


(Very special thanks to Heather Lewandoski, Corey Barger, and the entire team at Rogers & Cowan for all their helpful and generous assistance at the convention, as well as Mitch Neuhauser and the CinemaCon crew)


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