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Tuesday, April 26, 2022

CinemaCon 2022, Day 2: Trade Show

Film Flam Flummox


(photo by Michael Dequina)

As usual, the CinemaCon trade show floor and demonstration suites opened their doors to attendees in time for lunch on Day 2, but despite all initial outward appearances, it did not take long for the ever-lingering effects of the pandemic to be glaringly obvious. Where three short years ago the Julius and Augustus Ballrooms at Caesars Palace Las Vegas were more or less packed with vendors, the amount of unused space, either left empty or, in the case of the more tech-centered Augustus, filled out with tables and chairs.

Empty vendor space in the Julius Ballroom
(photo by Michael Dequina)

Tables and chairs in the Augustus Ballroom
(photo by Michael Dequina)

That all said, what vendors were there conducted business as usual with typically eager and enthusiastic convention attendees. First, down the escalators to the more typically active of the two halls, the food and drink-dominated Julius Ballroom...

(photo by Michael Dequina)

(photo by Michael Dequina)

CinemaCon Cola Wars, 2022 edition, Part 1:
Coca-Cola trade show display
(photo by Michael Dequina)

Another angle of Coca-Cola's typically expansive trade show footprint
(photo by Michael Dequina)

CinemaCon Cola Wars, 2022 edition, Part 2:
PepsiCo's now-typically modest display
(photo by Michael Dequina)

This is the first time I've noticed Keurig Dr. Pepper
joining the CinemaCon Soft Drink Wars
(photo by Michael Dequina)

M&M's-themed Mars, Incorporated trade show display,
as usual only second behind Coca-Cola
in floor real estate size
(photo by Michael Dequina)

American Licorice Company, the company behind
cinema candy mainstays Red Vines and Sour Patch,
unveiled a new non-GMO product, Red Vines Made Simple.
(photo by Michael Dequina)

The beloved Los Angeles-based arthouse exhibitor
Cinelounge made its trade show debut to
tout its equally (or more?) beloved popcorn,
which has already been served at the Colosseum the last two days.
(photo by Michael Dequina)

Now, a trip up the escalators to the Augustus Ballroom, and the more tech-oriented vendors...

(photo by Michael Dequina)

Dolby, as usual, was the big draw in this room.
Once again, the film tech giant did not
have a larger demonstration suite at the convention.
(photo by Michael Dequina)

With the more widely known 4D cinema technologies,
4DX and MX4D, not having a large presence this year, a third,
4D E-Motion, picked up the slack with a demonstration booth.
(photo by Michael Dequina)

Stay tuned here and on my Twitter and Instagram all week for ongoing coverage of all the goings-on at CinemaCon 2022!

(Very special thanks to Heather Lewandoski and the CinemaCon PR team for all their helpful and generous assistance at the convention, as well as Mitch Neuhauser and the CinemaCon crew and John Fithian, Jackie Brenneman, and the National Association of Theatre Owners)

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