ALL DEF DIGITAL TO HOLD FIRST-EVER
ALL DEF MOVIE AWARDS HOSTED BY TONY ROCK
AT TCL CHINESE 6 THEATRES ON FEBRUARY 24
CULVER CITY, Calif., Feb. 11, 2016 -- All Def Digital, the fastest growing video programming brand in hip hop and youth culture, is hosting the first-ever All Def Movie Awards just days before the Oscars, at the World Famous TCL Chinese 6 Theatres. The live event will be held on February 24 and hosted by Tony Rock.
Awards will be recognized by members of the All Def Academy, who today announced the following films will compete for Best Picture of 2015:
Members of the public can vote for two categories in the All Def Movie Awards (Best Picture and Most Quoted Movie) online at http://bit.ly/AllDefMA through midnight on February 23rd.
Other awards will honor Best Actor, Best Actress, Best Director as well as Best Bad Muh F**ka and other often overlooked categories, such as Best Helpful White Person and Best Black Survivor in a Movie.
All Def Movie Awards , which will be held just yards from the Academy Awards stage, will feature a Black Carpet for celebrity presenters, arrivals and VIP guests. The show will also feature a special live musical performance, and a consistent stream of video content before, during and after the show on all of ADD's social channels, including Facebook, YouTube, Snapchat and Periscope.
"If you want something done right, you have to do it yourself," said Tony Rock. "With that in mind I have teamed up (I guess I didn't do it myself) with ADD to bring you the 'All inclusive', All Def Movie Awards. We'll honor the entire movie making process. Great acting, mediocre acting as well as horrible acting. Soundtracks. Wardrobes. Maybe even craft services (the best part of the set). This is the award show Hollywood has been waiting for."
Added Russell Simmons, founder and chairman of All Def Digital, "I don't expect a 90 year-old Academy member to see Straight Outta Compton or vote for it. I'm more concerned that in 2016 there continues to be a stunning lack of diversity in the studios, in the green light process, in the decisions of what films and television series get made, and what actors get chosen. This needs to be addressed institutionally. All Def Movie Awards are not the Black Oscars, but they could be. This will be a fun, entertaining and hopefully thought provoking celebration of the uncelebrated."
The All Def Movie Awards will be programmed as part of All Def Comedy Live, which has become the hottest live weekly comedy showcase in stand-up today. HBO is currently developing a series around the weekly event, which routinely draws celebrities and the best new, emerging and established artists working America's comedy stages.
Admission is by invitation only, but a select number of seats will be reserved for fans by lottery.
Tony Rock serves as host and master of ceremonies for All Def Comedy Live as well as the newly revamped legendary talent competition Apollo Live. Rock has appeared in box office hits and television series such as Hitch, Think Like a Man, Everybody Hates Chris, and Real Househusbands of Hollywood, among other shows and films. He has also been seen as a headlining act on two nationwide comedy tours: "The Standing Ovation Comedy Tour" and his own "Rock The Mic Comedy Tour."
All Def Digital (ADD) is the leading multi-platform media company for millennials focusing on urban youth culture through premium video programming across comedy, music, lifestyle and topical and timely social commentary. The company nurtures new, emerging and established artists and produces and incubates a broad spectrum of original content through an efficient and transformative media model leveraged across social video platforms, traditional and premium television and motion-picture development, live events, and its own record label in partnership with Universal Music Group. ADD also includes a curated, invite-only network of talent—from social video stars to traditional writers and stand-up comics, from poets to hip hop recording artists. The company partners with global brands to create immersive and authentic social content experiences with unique talent voices. ADD is among the most subscribed-to and watched digital networks for urban comedy and music. The company is based in Los Angeles, California, with offices in New York. Its investors include Nu Horizons, Greycroft Partners, e.ventures and Advancit Capital.
