A little over seven months after Fox first introduced the project to the media and the world at large with a splashy yet intimate and rather uncommon art show and live music event back in February, the promotional campaign for Reel FX Animation Studios' 3D animated musical/comedy/fantasy/adventure The Book of Life completed its full cycle with a more traditional ritual, the official pre-release press day. In a pair of press conferences held on Sunday, October 12 at the Four Seasons Hotel in Beverly Hills, writer/director Jorge R. Gutierrez, producer Guillermo del Toro, and voice cast members Diego Luna, Zoë Saldana, Ice Cube, Kate del Castillo, and Ron Perlman discussed a variety of topics relating to the Dia de los Muertos-set film, from the project's genesis to the quirky character design and characterizations to the music to the distinctly Latin flavor of the entire piece.
The Book of Life opens in cinemas nationwide today, Friday, October 17, from 20th Century Fox.
Buy The Book of Life movie poster here.
Buy The Book of Life VOD here.
Buy The Book of Life soundtrack here.
Buy The Book of Life art book here.
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(Special thanks to 20th Century Fox)
