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Monday, May 5, 2014

F3PR: Kochadaiiyaan could see biggest U.S. release ever

Film Flam Flummox



The magnum opus feature film Kochadaiiyaan: The Legend starring the emperor of Indian cinema Rajinikanth and the reigning Queen of Indian Cinema Deepika Padukone, is set to blaze a trail globally in cutting-edge Motion Capturing with Photorealistic Technology. ATMUS Entertainment is proud to acquire the USA theatrical distribution rights of the Tamil & Telugu versions of the film. Telugu version is coming as Vikramasimha. The movie is releasing worldwide on 09-May-2014 with 3D Premieres in USA on 08-May-2014.

Referred to as India's first of its kind, Kochadaiiyaan is the first Indian film to use full performance capture in its production process, a workflow that was pioneered and optimized on James Cameron's Avatar, in less than 5% budget of Avatar.

Director Soundarya Rajnikanth Ashwin has explored the use of full performance capture in Kochadaiiyaan in its full magnitude. The film's uniqueness also stems from the fact this project combines many modern-era technologies to aid in visual storytelling and bring to life mythological India. The Indian film industry has lauded Soundarya's effort. Soundarya R Ashwin was honored for Technical Innovation in film at the NDTV Indian of the Year awards.

South Indian megastar Rajinikanth is cast as the archetypal superhero in the epic dramatization of good versus evil. He performs a dual role with the reigning Queen of Indian Cinema Deepika being paired opposite the younger character. They are joined by current and veteran stars of North and South Indian Cinema such as Jackie Shroff, Shobana and R. Sarathkumar for a global, Pan-Indian cinematic treat. The film is written by ace director K S Ravikumar with music by A R Rahman.

India's first Photorealistic Performance Capture film Kochadaiiyaan: The Legend is not only set to transcend boundaries creating a market first in the realm of world cinema but will cement Indian Cinema's place indefinitely within the global film fraternity.

Expectations for Kochadaiiyaan are sky high since this is Rajini's first film after a long gap due to his illness. The superstar's last outing Enthiran: The Robot was released in 2010 and it was one of the highest-grossing Indian films. There is a huge demand for the screening rights. This is the first time we have large theater chains competing to screen this movie. The movie is sure to entertain the overseas audience and the drive to the theaters is worth.

ATMUS, with its marketing partner AZ India Media is taking every efforts to make it a biggest South Indian release in the USA. As of now, they have booked 101 theaters for Tamil version, among which 91 are screening the 3D version, 65 are screening the 2D version. The Telugu version Vikramasimha is releasing on par with major Telugu releases. A total of 72 theaters are booked so far, out of which 61 are screening 3D version and 38 screening 2D version. Many of the theaters are screening both 3D and 2D versions. For the first time an Indian film is releasing in so many 3D screens.

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