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Wednesday, November 13, 2013

F3PR: The Coca-Cola Company & The Weinstein Company Collaborate to Share Nelson Mandela's Life Story with College Students Nationwide

Film Flam Flummox



College tour will promote
civic engagement and servant leadership

ATLANTA, Nov. 13, 2013 - The Coca-Cola Company is teaming up with The Weinstein Company, a multimedia production and distribution company, to share exclusive free screenings of the soon-to-be released film, Mandela: Long Walk to Freedom, with college students in eight cities nationwide. The eight-city tour is designed to promote principles of fairness, civic engagement and servant leadership as advocated by former South African president and anti-apartheid leader Nelson Mandela.

Mandela: Long Walk to Freedom is based on South African President Nelson Mandela's autobiography of the same name, which chronicles his early life, coming of age, education and 27 years in prison before becoming President and working to rebuild the country's once segregated society. Idris Elba (Prometheus) stars as Nelson Mandela and Naomie Harris (Skyfall) stars as Winnie Mandela, with Justin Chadwick (The Other Boleyn Girl) directing and produced by Anant Singh and Distant Horizon. The film is opening in New York and Los Angeles on November 29th and nationwide on Christmas Day.

"We share Mr. Mandela's passion for inclusion and equitable treatment of all people," said Lisa M. Borders, Vice President of Global Community Affairs for The Coca-Cola Company. "Nelson Mandela's courageous leadership in the face of systemic oppression, his compassionate action for community and personal sacrifice in the face of extreme adversity offer insights into challenges still faced today. His fight against Apartheid serves as an example of one person's ability to mitigate and even rectify injustice and disenfranchisement. We believe this film provides teachable moments of inspiration for our next generation of leaders." The nationwide college tour will kick-off in New York City on November 13 with the film's lead actor and actress, Idris Elba (Nelson Mandela), Naomie Harris (Winnie Mandela) in attendance. The tour heads to Los Angeles, CA on Nov. 18 and Washington DC, on Nov. 20. Screenings in other cities will be announced later.

"I'm thrilled that Coca-Cola is going to enable thousands of college students to see Mandela: Long Walk to Freedom and learn about the life-story of Nelson Mandela," said Harvey Weinstein, Co-Chairman of The Weinstein Company. "They are helping a new generation of leaders be inspired by our greatest. Coca-Cola is one of the largest brands in the world and I salute them for taking a leadership role."

This partnership is led by Victoria Parker, Senior Vice President of Theatrical Productions and Corporate Affairs on behalf of The Weinstein Company.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

Please check out my main Mandela: Long Walk to Freedom site.

Buy the Mandela: Long Walk to Freedom movie poster here.
Buy the Mandela: Long Walk to Freedom score here.
Buy the Mandela: Long Walk to Freedom soundtrack here.
Buy Nelson Mandela's Long Walk to Freedom book here.
Buy Nelson Mandela's Long Walk to Freedom audiobook here.

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