In a typically crowded summer movie season that has already seen a big-budget blockbuster shatter global box office records, those behind more underdog (bad pun intended) wide releases such as the talking dog comedy Show Dogs cannot be blamed for trying some more offbeat promotional tactics to help get a leg up from the rest of the pack. And so on the morning of Saturday, May 5, Global Road Entertainment made the atypical move of holding the film's traditional press conference right before its big red carpet world premiere screening event, right at cinema itself, the TCL Chinese 6 Theatres in Hollywood. But even more unusual was the angle of the press conference, which encouraged the accompanying children of attending journalists to ask stars Will Arnett, Natasha Lyonne, and Gabriel Iglesias the questions themselves--and kids being their honest, innocently unfiltered selves, paired with a game, good-humored trio such as these three actors, resulted in a press conference that was indeed far more entertaining and memorable than its promotional ritual ilk. Words fail to do justice to the experience, so watch below as Arnett, Lyonne, Iglesias, and director Raja Gosnell brave the comic unpredictability of the inquisitive youth.
Show Dogs opens this Friday, May 14, in cinemas nationwide, from Global Road Entertainment.
Buy the Show Dogs movie poster here.
director Raja Gosnell, producer Deepak Nayar,
Natasha Lyonne, Will Arnett, Gabriel Iglesias
with the press conference moderators
(photo by Michael Dequina)
(Special thanks to Brigade Marketing, Boutique PR, and Global Road Entertainment)
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